Sunday
Aug072011

Simpsons Vans Promotion

As The Simpsons Movie was gaining speed, I got to work with FOX's Promotions department in a collaboration with Vans shoes. Fourteen artists were asked to design a pair of shoes and only 100 pairs of each were made. I never got a pair and was told that they were sold out before they were even put on sale... how does that happen?! In any case, I got to design the skate deck that was given out during the show. If you thought that the shoes were hard to get, the Homer Ripper deck was worse.

Saturday
Aug062011

The Simpson Movie Toy Line

When Ths Simpsons Movie began production it was all hands on deck. The first round of McFarlane toys was such a success that FOX Consumer Products was chomping at the bit to get a series in the works that tied into the film. Again I teamed up with Alex Ruiz to draw out the concepts and get these babies done. I was so proud of these designs - especially when I was told by Matt G. himself that these were the best sculpts to date.

Saturday
Aug062011

Simpsons 7-11 to Kwik E Mart Promotion

In July 2007, convenience store chain 7-Eleven converted 11 of its stores in the United States and one in Canada into Kwik-E-Marts to celebrate the release of The Simpsons Movie. The concept was first visualized in 2006 by FOX's advertising agency then developed by Fox Consumer Products (myself and four other Creative Directors). 

I also got to tag a couple walls! :)

Saturday
Aug062011

Simpsons Ride Universal Studios

While working at Fox I had the incredible experience of partnering with Gracie Films and some incredible artists to design the interior and exterior of The Simpsons Ride at Universal Studios. The ride is a partial-motion, virtual reality simulation. Guests sit in a carnival-themed car that shifts around to simulate movement through an animated environment projected onto an 80-foot dome. I was very pround of the outcome as we suceeded in creating an experience that put fans right in the middle of a Simpsons cartoon episode gone haywire.

 

 

Saturday
Aug062011

Kidrobot Simpsons and Futurama Wave 1

Kidrobot is a well known producer and manufacturer of designer toys with stores in New York, San Francisco, Los Angeles, Miami and Toronto. Most of their products are limited-edition and go on to become highly coveted collectors' items.

The Kidrobot Simpsons designer figures were launched in the summer of 2008. The collection is made up of 24 characters featuring the main personalities as well as the some of the more obscure. 

This was one of the most challenging toy devolopment deals I have ever worked on. The Simpsons franchise had previously been obsessive about keeping all of their consumer products on-model to the traditional character images... and here I was, trying to pitch a toy line that was completely off-model. This was a challenge to say the least, but I pushed hard and eventually broke the mold. I was hands-on with the project from the beginning of concept to the bitter end, including packaging design and development of future toy waves. At the end of it all, Matt G. and all of the other stakeholders were very happy with the final result (including the sales figures) and so was I.

During one of our brand meetings one day, everyone in the room was asked, "What Simpson character are you?" My answer... Ralph!